Site speed is more important than ever. We cannot stress enough what an incredible metric is to your overall digital strategy and online presence. Specifically, it has a significant impact on SEO rankings on desktop and mobile, paid ads on Google with its impact on quality score, and, most importantly, overall user experience and conversion. In this short article, we’ll share the general importance of site speed.

The Essential SEO Factor

The competition for first place in search engines will never end. Every day, millions of companies do their best to position their sites above the game. For this, regular activities must be done to maximize a website. And one of the significant factors of Search Engine Optimization is to improve site speed.

On the other hand, Google has secrets. Some of them are still undisclosed, and others have been revealed. What is no longer a secret for SEO offices, due to an announcement made in 2010, Google does not like slow websites, so they are penalized. No company could claim this or be outperformed by the competition with the fastest loading page.

Fast Access to Information

Active web consumers face a great deal of information every day. It shows that the web keeps them busy. And many know that no busy person wants to wait. So once users visit a website, they expect to receive the necessary information every time they click on a page. Otherwise, they will look elsewhere. To explain this point, we need your full attention.

When someone accesses a slow website, they forget to leave it immediately. The action results are a higher bounce rate (the percentage of website visitors going to a site after viewing a page). The possibility that your content is shared, similar to an online search engine optimization factor, and Google registering the website insignificant to customer demand. As you can imagine, these three variables directly correlate with the SERP website status, as they will not be considered a significant source of information.

Mobile Internet Users

Considering the vital wave of smartphones, an increasing number of people are accessing the Internet through their phones. It means a considerable number for every company working in the region. The most important reason customers go online via their cell phone is that they would need on-site guidance in different states as quickly as possible.

So what makes them wait patiently leads to the same results as in the previous phase. Besides, the site’s speed is essential for online stores, for the above reasons, and many other reasons. Thus, building an e-commerce site with a fast-loading period increases conversions. How? Well, as you probably know, to buy online, a person goes through a habit of several websites. Thus, a customer trying to get from a slow website will end up leaving his cart.

A 2-minute loading page has a 10% increase rate. This rate increases to 25% when you add two minutes to the loading page. There are tons of tools to make sure that the online agency took the websites’ rate into account when it built its website. For example, evaluate the UK to determine if your site is up to standard or if you want to optimize it for higher performance.