Social media is a great place to start revitalizing your brand in 2021. Social media is one of the best ways to get the word out about your business and brand. According to Nachrichten, it’s one of the most essential parts of your digital marketing strategy that reaches out to customers. That’s why it’s necessary to start the new year with a solid plan. It’s vital to stay on top of your social media strategy and not be late to the party. These trends for 2018 are a great way to do that.

Chatbots for Social Media

Chatbots will be the best and most popular form of online communication between your business and your customers in 2021. Gartner predicts that chatbots will take over at least 85% of customer service interactions by 2022. Chatbots can change the flow of traffic on your website using Deep Learning. 

Augmented Reality / VR

Virtual reality or augmented reality is everywhere these days, whether it’s in the mail, online, or on social media. AR and VR will take over social media marketing in 2021. We can already see it with 360-degree videos that allow users to immerse themselves in a movie: the video Up on the Housetop by Pentatonix. This is just one example of how VR can be used to enhance the customer experience. Estee Lauder’s LipArtist is an example of a Facebook Messenger bot that can also be used as a VR tool. You can choose from different shades of lipstick no matter where you are. It’s been very successful. They have already reached 1.3 billion daily users.

Participate in the Community

You should also use your social media presence to engage with your community. Amazing Lights, for example, has a Face Melt team that attends various events and reports live from their location. They also share videos and live streams on Facebook. This kind of engagement shows that they care about their customers. It’s necessary to get involved in the business by attending events and throwing parties for customers. You can then share these activities on social media.

Personalized Graphics

Instead of posting images from the internet on your social media accounts, you can create your graphics. Check out Califia Farmers’ Instagram account. They have photos that perfectly represent their brand. The images are well received, especially since they are for a dairy product. Their competitor Silk posts images that look more like stock photos. They also get less engagement despite being a much larger brand.

User-Generated Content (UGC)

Let’s face it: video is popular, but also quite costly. Video is expensive but very attractive. By 2023, the video will account for 82% of all IP traffic. However, creating it takes time and money. It’s vital to use your audience to generate content. People want to view videos, but they don’t need to watch them directly. Your customers’ videos are just as attractive to them. Engage the community and use your product niche. Encourage them to post photos or videos using your product in the intended environment. It’s not an easy task, but once you have some influencers on board, it will be much easier to build momentum and increase distribution.

Influencer Outreach

Social media is more than just a way to reach customers. You can use it to showcase your expertise in your industry or connect with other influencers in your field. This influence will have the biggest impact on your ability to build trust with customers. Consumer trust goes down, but influence goes up. Look at these stats: 70% of YouTube subscribers would rather take advice from influencers than celebrities. 71% of consumers would make a purchase based on a social media recommendation. How can influencers work with you? There are many ways. However, one unique approach is to sign a custom content agreement with another company.…